GOOGLE PIXEL - First Call With My Son

'First Call With My Son' was produced for US TV broadcast as part of the 'True Pixel Story' campaign. The commercial achieved 1.1 billion TV impressions across its campaign (source - ispot data).

Matthew, who was born deaf, previously relied on video chat and lip-reading to communicate with his son, Harry. Upon receiving his Google Pixel, he utilized the Live Caption* feature to experience something many take for granted—making a direct phone call to his son for the very first time.