EASYJET - Dad's Club

British teenagers officially find their fathers "cringe" while on vacation, citing everything from socks-with-sandals to bad "dad dancing." In response, easyJet Holidays launched the world's first "Dad's Club"—a sanctuary for fathers to embrace their uncoolness without judgment.

Fronted by comedian Omid Djalili, the campaign film parodies high-end holiday commercials, showcasing a safe haven where dads can perfect their air guitar and poolside snoring. The stunt was a massive PR success for Taylor Herring, garnering widespread national press and social engagement.