BRITISH RED CROSS
Collaborating with award winning creative agency Raw London and director Lee Jones, these campaigns for the British Red Cross highlight the enduring impact of humanitarian work. The films explore the British Red Cross’s strategy, focusing on the vital role of community, family reunification, and the long-term legacy of life-saving support for those facing crisis.
In a world of increasing conflict and climate disasters, the power of humanity is the only thing that can bridge the gap.
Made for DRTV, the goal of the film was to emphasize how a single gift can ensure life-changing support for future generations facing crisis.
Agency: Raw London
Director / Editor: Lee Jones
DOP / Colorist: Keidrych Wasley
Producer: Blessing Alade
Senior Producer: Gabi Adams
Exec Creative: Ed Hardy
Creative: Tom Fuller
1st AD: Geraldine Clermont
AC / Loader: Louis Vella & Ricardo
Gaffer / Spark: Sam Crook & Dylan Rogers
Sound: Ricky Barber
Art Dept Asst: Vicente Torres Rosello & Diogo Gomes
Wardrobe: Katie Taylor (Asst: Lottie)
HMUA: Tara Emily Page (Asst: Amelia Richmond-Knight)
Account Manager: Rob Jelly
Runners: Ethan Judd & Kane Wilson
Photographer: Dan Ross (Asst: Grant Hamilton)
Post Sound: Father
Medic: Michelle Franey
Cast: Lucas John, Marlon Kameka, Rose Lami